marketing
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If I were starting up a brand today, and looking at all of the different marketing channels available to me, social media would be up there. I am biased, I’ve worked in the industry for nearly ten years. Unfortunately, a large percentage of us hover on social platforms for a large chunk of our day,…
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We can’t help but feel that The Truman Show level of product placement has entered our day to day, because everywhere we turn something is usually wrapped in a brand deal, exposing the hollowness of performative culture.
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Social media is a powerful tool, but it’s not a one-size-fits-all strategy. Brands that succeed are the ones who adapt to its ever-changing landscape, understand their audience, and treat it as a conversation rather than a sales pitch. Instead of repurposing TV ads, they create engaging content tailored to each platform, focus on long-term brand…
Talor Gilchrist 