social media

If I were starting up a brand today, and looking at all of the different marketing channels available to me, social media would be up there. I am biased, I’ve worked in the industry for nearly ten years. Unfortunately, a large percentage of us hover on social platforms for a large chunk of our day,…

Consumers against consumerism

Nov 17, 2025

Advertising, Culture, Instagram, social media, Strategy, TikTok

Advertising, Culture, Instagram, marketing, social media, Strategy, TikTok

We can’t help but feel that The Truman Show level of product placement has entered our day to day, because everywhere we turn something is usually wrapped in a brand deal, exposing the hollowness of performative culture.