TikTok

Consumers against consumerism

Nov 17, 2025

Advertising, Culture, Instagram, social media, Strategy, TikTok

Advertising, Culture, Instagram, marketing, social media, Strategy, TikTok

We can’t help but feel that The Truman Show level of product placement has entered our day to day, because everywhere we turn something is usually wrapped in a brand deal, exposing the hollowness of performative culture.
Age is just a Number

Oct 28, 2025

Culture, social media, Strategy, TikTok

Aging, Culture, Gen Z, Mature, Strategy, Youth

If aging is now an aspiration, maybe it’s time to rebrand youth as an attitude?
True Crime, Social Media, and the Blurred Lines of Reality

Feb 28, 2025

social media, TikTok

AI, Artificial Intelligence, awareness, blog, crime, Documentary, Domestic Abuse, Gabby Petito, Manipulation, marketing, Netflix, reviews, social media, TikTok, True Crime, youtube

This documentary raises important questions about true crime culture, domestic abuse awareness, and how we consume these stories. This documentary isn’t just about Gabby; it’s about recognising the signs, having difficult conversations, and hopefully helping someone find the courage to leave.