social media – Talor Gilchrist

Consumers against consumerism

Nov 17, 2025

Advertising, Culture, Instagram, social media, Strategy, TikTok

Advertising, Culture, Instagram, marketing, social media, Strategy, TikTok

We can’t help but feel that The Truman Show level of product placement has entered our day to day, because everywhere we turn something is usually wrapped in a brand deal, exposing the hollowness of performative culture.

Age is just a Number

Oct 28, 2025

Culture, social media, Strategy, TikTok

Aging, Culture, Gen Z, Mature, Strategy, Youth

If aging is now an aspiration, maybe it’s time to rebrand youth as an attitude?

Mastering Social Media: Why Brands Fail and How to Succeed

Mar 12, 2025

Advertising, social media, Strategy

Business, content-marketing, digital-marketing, marketing, social media, Strategy

Mastering Social Media: Why Brands Fail and How to Succeed

Social media is a powerful tool, but it’s not a one-size-fits-all strategy. Brands that succeed are the ones who adapt to its ever-changing landscape, understand their audience, and treat it as a conversation rather than a sales pitch. Instead of repurposing TV ads, they create engaging content tailored to each platform, focus on long-term brand…