Advertising
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We can’t help but feel that The Truman Show level of product placement has entered our day to day, because everywhere we turn something is usually wrapped in a brand deal, exposing the hollowness of performative culture.
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Goth is back—and this time, it’s mainstream. From Beetlejuice on the West End and Wednesday on Netflix to Alexander McQueen’s leather-clad campaigns and Calvin Klein’s moody Jung Kook moment, dark drama rules again. Fueled by nostalgia and defiance, the trend proves every fad—from emo fringe to black lipstick—is performance art.
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I was recently minding my own business, scrolling through TikTok, and suddenly this video hit me square in the face. It wasn’t just delightful, it awakened a dusty little corner of my brain I didn’t even know was still operational. Warmth? Flooding in. Nostalgia? Core-shaking. Flashbacks to summer days, sun-kissed cheeks, and reckless fun with…
Talor Gilchrist 