On Monday I joined the “Elevate Your TikTok Ads Game” workshop with the TikTok team, and the evolution of TikTok ads from a year or so ago is something else! 🚀

Here’s a few bite-sized takeaways:

🛒 70% of TikTok users are clicking ‘buy’ – with 34% doing it frequently.

🎯 For better ad results, mix it up with 3-5 diverse ad groups per campaign.

🌍 Start broad with your audience targeting. Let TikTok’s algorithm do the work for you and then fine-tune using the results to discover the gold.

⏳ Give your campaigns 3 weeks to work their magic. It’s apparently the perfect amount of time for data collection and optimisation.

👥 Create custom audiences to remarket and find lookalikes – The best way to find an audience that is likely to convert.

🔬 Split testing can enhance your ad game – using targeting tweaks, budget adjustments, and creative experiments.

🌈 Keep refreshing your top-performing ad groups with new creative. It uses the data learned to keep the algorithm on its toes.

✨ Elevate your audiences TikTok experience with interactive add-ons (think countdowns and stickers), spark ads, and instant pages – a customisable and fast-loading web page – that loads at lightning speed – streamlining the consumer’s journey from TikTok to your website.

I look forward to applying these insights to TikTok ads moving forward, how are you finding advertising on TikTok?