Guest List: Optional
Originally written for the Weber Forecast
Here comes the… sunglasses and cigarettes.
The anti-wedding is having a moment. Think city hall, chic short dresses, and dinner reservations over banquets. Who needs a champagne tower and a 200-guest headcount when you can throw on a vintage suit, grab your person, and head to the courthouse?
While the headlines love Jeff Bezos turning Venice into District One of the Hunger Games and Eve Jobs turning the Cotswolds into a celeb-spotting safari (pizza included), the real power move is the microwedding.
Pinterest reports a 190% spike in searches for “registry office elopement”, and it’s no mystery why. With the average U.S. wedding now costing $33K, couples are ditching the overwhelm in favour of simplicity, intention, and style. This isn’t just budget-driven; it’s cultural. From Charli XCX’s low-key Hackney Town Hall nuptials to Lady Gaga’s dream of a courthouse ceremony followed by Chinese takeout, the shift is clear: less spectacle, more soul. It’s also deeply nostalgic, channelling the timeless cool of Carrie and Big, Marilyn Monroe, or even their own parents.
Modern Couples are yearning for the simplicity of just two people and a signature and with it comes ease, elegance, and a little rebellion.
Insight: Celebrate personal style and intentional choice, this isn’t about rejecting tradition but embracing the freedom to define love on your own terms, a narrative brands can authentically align with.


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