Have You Met…. Social Tailor?

I get asked quite often why I started my blog, and I reply with the same answer ‘my Dad encouraged me to’. And, I can’t thank him enough as now I have my own creative outlet.

There is the stereotypical thought when it comes to parents that they are useless when it comes to technology and social media, it is the opposite for me. If I ever need blogging help or social media advice I will always ask my Dad.

From working in the fashion industry to running his own agency to working with start-ups, my Dad has been here there and everywhere. When people ask me what he does I genuinely answer:

“I have no idea.”

So, I’ll let him do the talking.

Have you met….Social Tailor?

Why the name Social Tailor?

I’ve been working in social media from 2005 and now run a marketing and media agency (Social Tailor). It started off life as a Blog and has grown into a business. It was me – sharing insights on the luxury fashion industry. Long ago I studied fashion design and eventually tailoring, I was a Buyer for Burberry in the late 90’s and more recently was the Creative Director of a women’s wear brand. The original name came from a pseudo job title at a previous agency – it also works because I have a strong social conscience and love the idea of social justice, social economics and social good. I like the idea of solving client problems using a bespoke (tailored) solution with a social benefit.

Describe your blog in three words:

Marketing, fashion, green

Where do you live and what are your three favourite things about that city?

I live in and love LEITH. For me, I adore the diversity, the culture and the community.

#nofilter #scottishsummer #holidays are made of this

A post shared by Colin Gilchrist (@colingilchrist) on

What is your favourite food to eat? Why?

My biggest weakness is sweet pastries; show me a deal where it says three for the price of two – Welcome to my breakfast!

What is your least favourite food to eat? Why?

Offal – I’ve tried most things and will eat just about anything you put in front of me (I’m turning into a Veggie though) but when it comes to sheep brains or cow intestine it doesn’t matter if it’s deep fried and in batter – it’s disgusting. When it becomes black pudding or a minimal ingredient of a sausage that’s okay, on its own – NO Thanks.

What is your favourite restaurant to eat at, why and what do you order?

It depends on the meal, my ideal day would be:

Breakfast at Contini’s   on George Street where I’d have a Cappuccino served with Nona’s pancakes, smoked bacon and maple syrup.

Lunch has to be the two-course offer La P’tite Folie at  in Randolph Place where I might start with the roasted shallots Tarte Tatin followed by the poached fillet of sole all washed down with a bottle of Sauvignon Blanc from Bordeaux.

Supper time… I’d either go with Chophouse on Constitution Street or get picky with Serrano and Manchego  on Leith Walk – because of their fresh ingredients,  convenience to me, great ambience and happy customer service.

What is your favourite bar to drink at, why and what do you order?

If I’m in town you’ll nearly always persuade me to stay for one more if we head to The Voodoo Rooms where I’ll likely get a Harviestoun’s Bitter & Twisted or try a number of their fine whisky selection.

Where is your favourite place to have a coffee, why and what do you order?

Clearly I dislike the big chains; I’d rather support the small local business. As you know we* regularly meet at Lowdown Coffee on George Street… when I’m working in town. They do a mean flat-white.

*He means when he and I meet for coffee, but I imagine you would be welcome to join us for a flat white too. 

You can only eat one thing for the rest of your life, what would it be?

PASTRY, sweet and sometimes savoury because you can have too much of a good thing.

How's your downloaded strategy working out? 😉

A post shared by Social Tailor (@social_tailor) on

What is your biggest food vice?

Erm… pastry. If we’re talking drink then whisky by a country mile – I prefer the small batch newbies than the old school big brands.

What is your favourite city for food? Any recommendations?

I’ve lived and worked in a few great cities, New York is pretty hard to beat however I’d recommend a visit to Kaunus in Lithuania; there’s a few places I’d definitely recommend Uoksas for fine dining; I went to Mama Pizza a few times at lunch time, the Greek salad is a triumph because of the dressing. As a city it’s like a mini Barcelona, the centre has tree lined boulevards and countless cafes and bars with on street dining and of course the prices are amazing – I’d only go in the summer, the weather is glorious.

If I had to be food I would be freshly baked bread because no matter how you feel, there’s always a place for it – you don’t have to eat it, just cuddle and sniff – okay that sounds weird. The smell of freshly baked bread, it’s just gorgeous.

I can highly recommend the Paul Smith exhibition at #thelighthouse in #glasgow #goodtimes cc. @paulsmithdesign

A post shared by Colin Gilchrist (@colingilchrist) on

What are your three favourite social media accounts to follow?

My oldest school friend (we’ve known each other since we were 9 years old) Hugh Macleod the cartoonist @HughCards  he’s poignant, cutting, insightful and damn clever.

Then there’s Gordon at @ScotStreetStyle  because you cannot help but love the man and what he’s achieved, the journey he’s on and the direction he’s going.

And lastly Casey Neistat, he’s just very entertaining, particularly now that he’s back vlogging for his third series: Casey Neistat

Thanks Dad…sorry I mean Colin (that feels weird) for getting involved! Follow Social Tailor on social here: 

Website: SocialTailor.com

Twitter: @SocialTailor

Instagram: @Social_Tailor

Facebook: @TheSocialTailor

If you are a blogger and want to be interviewed for my ‘Have You Met’ series, ping me an email to talorgilchrist@gmail.com with the subject Have You Met….?.

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